Design Principles Document

Visual Hierarchy

BYU-Pathway Worldwide

Visual Hierarchy is very important principle because it gives hints to the user how you want them to navigate the website - where to read, to click, etc.
Visual-hierarchy means how the elements in the website page are organized, in order of importance, to guide the user. And this can be done using:

• Size
• Color
• Contrast
• Proximity
• and many others

In the image example above we see that in the nav bar, the logo and the "Apply For Free" button stand out because of the bright yellow Color on them that contrasts very well with the white color. And the size of the logo makes it stands out relatively more. Goind slightly down, our attention is drawn to the "Begin Today" button because of its color that stands out.
The same pattern is seen along the whole website.

Alignment

BYU-Pathway Worldwide

BYU-Pathway Worldwide demonstrate strickly well the web design of Alignment.
Alignment is basically to line up webpage elements. The elements can be vertically or horizontally aligned. We have vertical alignment when the elements stay on an invisible straight line from top to botton. This can be see the image above, the three elements are properly vertically aligned.

The horizontal alignment is the opposity. We have the vertical alignment when the elements stay on an invisible straight line from right to left. In the image above we cannot see that alignment in mobile view, but in the desktop or tablet version, we cn see that alignment.

We can also have the edge alignment, where the elements are all aligned to the left, right or center, however, we can have both, left and right edges aligned (justified).
The three elements in the image above, the dollar sign icon, the computer icon and the temple icon are all center aligned (they line up on an straight center line), and their description text is justified.

Hick's Law

Pixlr

Hick's Law Hick's Law says that with every additional choice increases the time required to take a decision.
pixlr.com applies well that law, it keeps simple and straightfoward options for the user. Allowing the user to keep on the site and having a great experience.